Stop judging models by their physical appearance This is the latest trend from the USA.
As Isabella Rossellini - one of the most famous models of L'Oreal” - said to Vanity Fair: "Beauty is how you define it for yourself and what is it that you want to present of yourself."
Many women can certainly appreciate the words of the popular actress, who represented the largest beauty products manufacturer for 35 years, and was invited to represent it again this year.
But on the other hand, a lot of people might object to this statement. They could say that, indeed, Ms. Rossellini could afford this view, after she became one of the most recognizable faces throughout the whole world, while the majority of women, still have to confront the situations frequently, when they are judged mostly by their appearance.
Although the body measurements and facial beauty will probably remain the main parameters for the modeling career, the attitude towards the so-called "objectification" of women’s body is changing. At least in the United States.
The most recent sign of this shift comes from the organization of Miss America. On June 4, Ms. Gretchen Carlson, the chairwoman of the iconic beauty pageant decided to eliminate the swimsuit competition.
"It will no longer judge the participants on their outward appearance." were the words of the one-time winner, who gained the title in 1988.
The New York Times reported Ms. Carlson’s words, too. "We're experiencing a cultural revolution in our country, with women finding the courage to stand up and have their voices heard on many issues."
Interestingly, she was also one of the founders of the popular #MeToo movement, that has brought to the world attention on massive cases of sexual harassment and abuses, even in the American "dream factory," Hollywood.
The United States is one of the leading countries in the world and for this reason, it can set an example for many other nations and societies. Certainly, we are now assisting major changes concerning the attitude around women’s image. Different brands choose to advertise their products through campaigns which avoid the abuse of photoshop. Some countries require a minimum weight for their runway models to protect young ladies’ health, and further steps shall be taken to safeguard women in the business of fashion.
But we also must guard against the trap of hypocrisy. It is right and fair to take any action ensuring women’s rights, but we can’t forget that fashion world builds on beauty and physical appearance and there is nothing wrong with it.
Not everyone can be a model or a hostess, just like not everyone can be a dancer or a politician! Being a model or a hostess in Milan, Paris or London, demands physical requirements. If you want to know more, Keep on reading and discover what a girl needs to be a hostess in Milan!